The world has changed. We are experiencing a VUCA World (Volatility, Uncertainty, Complexity and Ambiguity), where direction and decision with rationale is critical. It is not the strongest, nor will the intelligent, but the ones quickest in response to change, will thrive.
People know WHAT they do, some also know HOW they do, but very few focus on WHY they do. In this changing world constantly asking “WHY we do what we do” is important. When the why becomes an imperative way of helping others to fulfil their aspiration, then that venture truly becomes a win-win Business Model.